A New Millennium

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Having survived two world wars, BMW has proven that it is an active, vital organization with the will to survive. Entering a new century, BMW began to concentrate on growing and changing once more. The company put the last holdover from the Rover Group, The Mini, to work by building a plant that specialized in manufacturing the vehicle. Over time, the Mini became highly popular throughout the world. It became so popular in fact, that production had to increase by 150% to meet demand.

BMW further expanded its global empire by opening up three new manufacturing plants. A message was being sent, and it was loud and clear: BMW wasn’t going anywhere anytime soon. A Rolls-Royce plant opened its doors in Goodwood in 2003. Soon after, a new facility came to life in Shenyang, China. Finally, the last plant was opened right in Leipzig, Germany. The newest German plant was viewed as an architectural marvel and won the German Architecture Award of the year sometime after its opening.

Today, BMW continues to look towards the future with growth, technology, and profitability as its main focuses. The ambitious automobile group has claimed that by 2020, they plan to be the leading luxury automotive manufacturer in the industry. Car owners of such an ambitious automobile group must choose bmw cover to protect against scratches, dust, environmental damage, UV rays, and other hazards that can cause premature wear. From BMW's inception, BMW has faced a hard road. They have persevered through some of the toughest periods of human history. BMW never faltered and continued to strive to improve their business. The 21st century introduced a stronger, faster, and leaner organization than ever before and has propelled BMW to new heights as one of the leading luxury automotive brands in the world.